Branding
Stand out with the powerful branding
Finding your brand identity and focusing on what makes you special is where we start, and this is what will help you on the way to a successful brand.
Branding is not only what makes a memorable impression on customers, but it also lets them know what to expect from your company. It is a method of distinguishing yourself from competitors and clarifying what makes you the better choice.
During the creative process, we will build together a powerful brand strategy—your brand DNA. We’ll identify your philosophy, language, tone of voice, and visual symbolism to get your values across to your audience and eventually create a community they want to join.
The branding process
Research
The research phase includes gathering information about your business, industry, competitors, and target audience. Understanding your business challenges and then aligning yourself with your vision and competition.
Strategy
The brand strategy is focused on the consolidation of your values and your vision for the future. It sets the tone of your communication with the audience and provides a comprehensive guide for your team in terms of brand values and positioning in the market.
Design
The design phase is what translates brand values into a meaningful visual brand identity. Design thinking will also be applied to important areas of your business to improve services, products, and workflows.
Implementation
The implementation stage is focused on revealing your brand to the world, from your logo, colors, and fonts to social media templates, websites, printables, or a series of product videos.
What the branding includes
- Marketing brief, including values, tone, target market, positioning, and brand archetype.
- Art direction and visual identity start with three design concepts to choose from. And continue with style guides, typography, colour palettes, patterns, and photography styles for the selected concept.
- Graphic Materials: a logo, menu, social media templates, web design, business cards, slide presentations, and any graphic materials your restaurant needs.
