Frequently Asked Questions
What is Local SEO and Local Search Marketing?
Local SEO stands for Local Search Engine Optimization.
Local search marketing is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. It applies to both single-location small and medium businesses (SMBs), national enterprise brands, and chains. If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business” and a unique set of techniques and skills, called Local SEO can be used to increase its visibility on the Internet.
Does my business need Local SEO?
If you are the owner of any business that has one or more physical locations, or you are a specialist/company that serve clients at their locations and you want to be visible in Google and attract more clients, then Local SEO is what you definitely need.
The list of local businesses is endless, starting from Restaurants, Shops, Legal Consultation, Cliniques, Storage companies and ending to massagists, chiropractics, privat doctors and lawyers, yoga teachers, makeup artists, manicure specialist, baby sitters and etc.
What is Google Local 3-pack and Google Finder?
Google’s SERP responded to local searches by showing the three most popular businesses that are related to your search in the form of a snippet. It features the addresses, phone numbers and direction links to each of those businesses.
As browsing trends are evolving to become dominated by smartphones, Google shows only three results, for a better user experience, it’s called the local 3-pack, and here’s why a spot in this is so highly sought after.
According to this Moz study, 44% of people who performed a local search clicked on a local 3-pack listing. This goes to show that most people who search for local listings find what they are looking for, within the local 3-pack options provided.
Hence getting that spot in the search results could drive a huge amount of traffic and potential revenue your way, and local SEO can help take your business there.
Local Finder is the complete list of local results that appears when the “More places” link at the bottom of a local pack is clicked.
Do I need a website to start my Local SEO campaign?
No, for starting a Local SEO campaign website in not required. We use the tools that provide third party resources like Google My Business, Tripadvisor, Facebook, Yelp and and a number of other reliable platforms. Using those sources already brings great results and significant growth of client traffic.
Take a look at the statistics of our client before and after optimization of the citations.
Although for competitive industries, it likely not enough to get to the top of Google Finder. Having a well-optimized web site is a powerful and essential way to achieve this ambitious goal.
What if I don’t have a website, but have ambitious goals?
To succeed in Local SEO campaign is enough to have a simple, but very well optimized website. Mintto provides full web-service solutions and can develop a website for your business from scratch.
How much Local SEO cost and what results I can achieve with each Mintto bundle?
The cost of a Local SEO campaign really depends on the goals of your business. At Mintto, we know that every business is unique and different – which means every business has different goals, a different audience, and a different budget. We want to find a way to make it easier for every business to get what they need from a local SEO campaign. That’s why we offer three different service levels.
Covers basic settings without website optimization. For the industries with low competition, it can be enough to get a decent place in Google finder and become visible for customers nearby.
It is also good for local businesses or private specialist who are looking for clients ONLY from their neighborhood with a low radius of searches.
For businesses with higher competition Mintto Basic Bundle is a good start to set up the fundamentals for the brand presence online, get into Google finder and become visible, but might be not enough to get at the top of the list in a wider radius of searches.
For achieving this goal website optimization is required and it is included into Progressive Bundle.
The progressive bundle is a proper SEO solution for businesses with medium to high competition and for private specialists working all around their cities.
The progressive bundle is including web site SEO optimization, the powerful tool in a world of SEO that boosts positions in Google Finder. With Progressive bundle services, your business has a great chance to appear on the first page of Google finder in a wide radius of local searches, what means that people will be able to see you not only nearby but also from different areas of the city and you can be at the same place in Google finder where the leaders of the market are.
Market Leader Bundle is for businesses who want to use SEO tools for getting absolute leader positions in Google finder and get into Local 3-pack in a wider radius of the search.
Market Leader Bundle is extended SEO solution that boosts your brand prominence all around search ecosystem. The major part of Local Businesses nowadays ends up with only SEO optimization of their website, that gives you leverage to make it better than your rivals did, win the competition and become a leader of the market just by using extended SEO campaign.
Mintto Market Leader Bundle helps your business to get the leadership positions, get the majority of clients and double your business.
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Mintto provides ready bundles for achieving the predictable effect of the campaign. Although we can always play with the options to achieve your personal business goals and follow your budget.